Adpulp
Advertising News and Know-How
By David Burn
American Express is advocating for America's mom and pop businesses. I'm glad someone is, although I question the "shop small" call to action. The line is a minimizer, when in fact choosing to shop local and support small businesses--not massive box stores--is a big deal. The new spot from Crispin Porter + Bogusky was unveiled during the Academy Awards last night. …
Continue Reading about Forget Buy American, It’s Time To Buy Local →
By David Burn
This month, WikiLeaks opened an online shop hawking coffee mugs, bumper stickers and T-shirts emblazoned with Mr. Assange's image. One shirt shows the white-haired Australian dressed as the Marxist revolutionary Che Guevara. "Viva la Información!" it says. Mr. Assange is trying to harness his growing celebrity to raise funds for both his document-leaking Web site and his legal-defense fund. Source: The Wall Street …
By David Burn
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional items they produce. "The inspiration for the project came from the …
By David Burn
One of the things I've learned while working in advertising is that the people who make the ads rarely, if ever, question the client's message. It's not viewed as our job to do so. Our job is to convey whatever message the client wants to send. This ugly truth about the business has driven more than one ad man to higher ground. Recently, it drove one of the very best to leave the business. But there are always others …
Continue Reading about Corn Refiners Say, “Sugar Is Sugar.” What Do You Say? →
By David Burn
Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris--featuring Best Coast's lead Bethany Cosentino--to produce a powerful new music video that raises awareness of human trafficking. The song, "When Will I Feel Love," was written exclusively by Cosentino for this project. "The music video tells the story of a girl who is tricked by a man to follow …
By David Burn
Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He's creating a "new capitalist brand" to help us "transition from competitive advantage to collaborative advantage." The brand is called Common. Here's the presentation deck. You can also watch Bogusky present the deck. Introducing COMMONView more presentations …
By David Burn
ADD or DELETE is designed to spark a conversation that inspires businesses to re-direct or leverage at least 5% of their advertising or marketing assets to solve social issues. "Our industry needs to redirect some of its creative firepower towards creating positive change instead of generating more distasteful or wasteful ads," says Fred Haberman, CEO and co-founder of Haberman, a media + marketing firm that is …
Continue Reading about Dear Super Bowl Big Spender, Can You Be More Like Pepsi? →
By David Burn
The Substance Abuse and Mental Health Services Administration in collaboration with the Ad Council today expanded efforts to continue to provide information, support and resources to individuals and families affected by the Deepwater Horizon oil spill. "While the immediate crisis is over, many Gulf Coast residents continue to need support as they work to rebuild their lives after the Deepwater Horizon oil spill. It …
Continue Reading about The Ducks Have Been Washed In Dawn, But PTSD Doesn’t Clean Up As Neatly →
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