Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking) and music collective Black Iris–featuring Best Coast’s lead Bethany Cosentino–to produce a powerful new music video that raises awareness of human trafficking. The song, “When Will I Feel Love,” was written exclusively by Cosentino for this project.
“The music video tells the story of a girl who is tricked by a man to follow her hopes and dreams across borders in search of a better life,” says Menno Kluin, Creative Director at Y&R/NY.
“Human trafficking, especially of young women for sexual exploitation, is a crime which violates basic human rights; rights to freedom, equality and dignity. MTV’s unique global network can support and promote these rights,” said Georgia Arnold, Senior Vice President, Social Responsibility, MTV Networks International.
