The U.S. Department of Agriculture's (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. Feeding America and the Ad Council--with pro bono help from Cutwater--are publicizing the need and asking for a hand in solving the hunger epidemic. "We are compelled, obliged, even humbled, especially during these hard times, to be …
Adapting To Climate Change Takes Brains, Will And Money
Award winning production group th1ng has directed and produced a short for Oxfam to raise awareness of its global work to help poor communities cope with climate change. The spot is being distributed in advance of the United Nations Climate Change Conference in Cancun later this month where government representatives and delegations from around the world are meeting to work on a global deal to tackle climate change. …
Continue Reading about Adapting To Climate Change Takes Brains, Will And Money →
How Clean Can Catfish Be?
According to The Guardian, Catfish Farmers of America (CFA) and the Catfish Institute, are claiming that Chinese and Vietnamese catfish fillets are tainted with pollutants and antibiotics. The institute is calling for country of origin labels on catfish, and the farmers' body wants the Obama administration to inspect all imports. But a seafood industry trade body, the National Fisheries Institute (NFI), described …
Funny Creatures Mouthing Big Ideas For Biodiversity
Everyone is good at something, including the star-nosed mole with its highly-developed tactile sensors. But the habitats of unique animals are in danger. Important areas of refuge in Africa for rare plant and animal species are threatened by overexploitation, such as the Kakamega Forest, the last major rainforest in Kenya. Which is why Biovision enlisted the help of Walker in Zurich to come up with a campaign to …
Continue Reading about Funny Creatures Mouthing Big Ideas For Biodiversity →
On This Site Stood…
The I-75 Project is a public art installation from Norm Magnusson. "Are they real?" is a question viewers frequently ask, meaning "are they state-sponsored?" Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive and non-confrontational, firmly thought-provoking and pretty to look at and just a …
VW Takes Film Buffs To Iconic Locations
Volkswagen's "See Film Differently" campaign from DDB/London celebrates iconic film locations by, "turning the camera on locations." Natalie Lamont, Volkswagen Communications Manager, says, "Volkswagen is of course all about cars, but we love film as well. Our 'See Film Differently' platform is about sharing this passion with other fans and enabling them to see films in an unexpected, intelligent and interactive …
Continue Reading about VW Takes Film Buffs To Iconic Locations →
Check In For Charity
According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, "Every time you check in, an Earthjustice donor will donate $10 to protect endangered species." Ray Wan, the marketing manager …
Talking Bass Says “Catch Me” In Long-Winded Monlogues
Colle+McVoy has released a new campaign for its client Recreational Boating & Fishing Foundation. The Foundation's Anglers' Legacy program is aimed at tapping into people's passion for fishing by asking them to introduce the sport to someone new. I actually love the pace of the second, longer form spot. It's soooooo sloooowwwww and that's an excellent way to grab someone's attention today--provided you can also …
Continue Reading about Talking Bass Says “Catch Me” In Long-Winded Monlogues →