Adpulp
Advertising News and Know-How
With health insurance exchanges set to launch later this year as part of the Affordable Care Act, I've been very curious to see how they'll be marketed. Since they're being launched on a state-by-state basis, we're going to see a lot of different messages. Oregon, with its Cover Oregon campaign, is definitely playing up the localized quirkiness of the state, thanks to Portland agency North. With so …
Continue Reading about North Promotes Oregon’s ObamaCare State Exchange With Song →
Here's a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men to respect women -- as part of their manhood. What's interesting here is not that the ad ran -- …
Continue Reading about India Issues Its Men A Challenge Via The Newspaper →
The National Rifle Association makes "repugnant and cowardly" ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here's a look at a video from their "Life of Duty" series sponsored by Smith & Wesson and Brownell's, the world's largest supplier of firearms accessories, gun parts and gunsmithing tools. "It's freedom to be an American," says the NRA and Brownell's. Of course it …
Continue Reading about Guns Don’t Kill People. But People With Guns Do. →
It appears that the Sandy Hook Elementary School massacre -- the act of a madman armed to the teeth with a semi-automatic .223 Bushmaster, plus a Glock and a Sig Sauer -- may be the tipping point in the fight for gun control. Yes, the NRA and its members will fight any and all gun control measures, but this time the fight is going to be different. Dead little kids alter the balance of power. Let's hear from …
Continue Reading about I Demand A Plan And I Have One (Limit The Freaking Supply) →
I love the simplicity of this new Public Service Announcement from Gabriel deGrood Bendt. It's a spot that proves you don't need a big budget, just big ideas. People Serving People is the largest and most comprehensive, family-focused shelter in Minnesota. Of the 300 homeless people who shelter at People Serving People every day, two thirds are children, many under the age of five. The goal of the …
Continue Reading about Sheltering Kids From The Harshest of Realities →
One of the exciting things about working in brand communications is the work we do to help launch new companies, and sometimes new products or product categories. A new product is one that needs more than persuasive messaging. With a new product the brand must quickly answer: What is it? How do I use it? And why should I care? Take Propel, the budding west coast service station inside a service station that …
Continue Reading about Propel Moves Cars And The Market For Renewables Forward →
The "culture wars" have come to Mainstreet, U.S.A. The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon's largest employer) will no longer include The Boy Scouts or any non-profit that fails to comply with the company's own nondiscrimination policy in its philanthropic …
Continue Reading about In America, Companies Are People And People Discriminate →
Artist Stephen Glassman is tilting at windmills billboards. His vision for a living, breathing non-commercial space suspended above Los Angeles traffic is taking shape thanks to help from OOH Advertising company Summit Media. There's also a Kickstarter campaign which seeks to raise $100,000 to structurally retrofit the first prototype billboard, secure licenses, permits, and insurance, and pay for cranes …
Continue Reading about Transforming Cluttered Commercial Environments Into Open Breathable Spaces →
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