Guns Don’t Kill People. But People With Guns Do.

The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content.

Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools.

“It’s freedom to be an American,” says the NRA and Brownell’s. Of course it is, unless you’re an American who has been, or will be, shot by a gun. Then it is clearly a hazard to be an American.

In 2012 alone, the American firearms and ammunition industry was responsible for $31.84 billion in total economic activity in the U.S., according to the National Shooting Sports Foundation. So, aside from fighting the NRA and their flimsy misreading of the U.S. Constitution, gun control advocates must face down a massive industry that, pardon the expression, is “locked and loaded” for this fight.

Perhaps, you have a gun account at your agency? When I arrived at The Integer Group in 1997, the agency had Colt, which thankfully I was not asked to work on. At any rate, I’d love to hear from you about how you, or your agency, are working to either support, deny or totally ignore the need for gun control measures.

Previously on AdPulp: I Demand A Plan And I Have One (Limit The Freaking Supply)



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.