With fear and negativity rising, it's important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, "In times of Coronavirus, the best ad is not an ad." In other words, brand experience and customer experience are much more …
Courting Positivity
Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall's latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It's like a waterless wishing well, but with wishes that others can read. “I want to hopefully show that all our …
Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
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Running for Office? M.M.LaFleur Will Help You Look Your Best
Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office three outfits for free. View this post on …
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It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural "Storytelling for Good" Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. "Storytelling for Good" celebrates branded entertainment and content that …
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During the 2020 Census, Being Counted Is Being Seen
When a client says that they're targeting everyone, you know that can't be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to the 2020 Census. https://youtu.be/Q0VI_SkhMKg Ads reaching multicultural and …
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The Glorification of Personalization in Marcom Is Persistent But Misguided
Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” "Personalization is what customers expect," one participant in the survey said. "Every current and …
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What’s All This Commotion in the Ocean?
To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. https://youtu.be/tsw619qPnjA According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment lost or abandoned by …
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