The Texas Compassionate Use Program was first established in 2015, allowing the use of high-CBD, low-THC cannabis oil only for Texans diagnosed with intractable epilepsy. Though legal, marijuana is still classified as a Schedule 1 drug and is not covered by insurance. As a result, the cost for treatment can range from $250 to $1,000 per month depending on the patient and the severity of the condition. “Medical …
In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets
"When cows fart and burp and splatter, well it ain't no laughing matter—they're releasing methane every time they do." https://youtu.be/zNI8zVmHCng Wow, what an opening line to a song. The fact that it's a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique twist, to say the least. Why would BK do this? At the end of the video, …
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Monday Morning Roundup: Nike, Colle McVoy, and Cascade
Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has to successfully pivot to e-commerce. In its most recent quarter, Nike’s online …
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More than 100 Companies Stop Advertising on Facebook (Sort Of)
Hit pause on hate. That's the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping Giants, assert that the social-media …
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IBM Thinks Bigger; It’s In The Company’s DNA To Do So
Technology that ushers in sweeping societal changes ought to come with a warning, but that's fanciful thinking in unregulated America. On these brave shores, we believe in self-reliance and self-regulation, prolonged fantasies both. I often wonder, did Steve Jobs know what he was unleashing with the iPhone because the impact has not been all good. For example, I use facial recognition technology to log on to the …
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Way Too Many Americans Are Hungry for Food, Respect, Work, and Love
People are hungry. As the country grapples with the calamitous economic fallout from COVID-19, an estimated 54 million people, including children, are turning to Feeding America’s network of food banks for help. In partnership with the Ad Council, Colle McVoy created a series of PSAs that depicts the growing need to feed millions and inspire people to donate to Feeding America’s COVID-19 Response …
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Help Support Cinematographers (and Other Makers) One Frame At A Time
COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. In Los Angeles County alone, there are over 120,000 workers in the film industry and …
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Repurposing for the Public Good: What Compassionate Companies Are Doing to Help
With fear and negativity rising, it's important for brands to bring illumination and direct help to the fore. Alberto Brea, the chief growth strategist at DiMassimo Goldstein in New York City, points to some of the companies who are doing good works. He also wisely notes, "In times of Coronavirus, the best ad is not an ad." In other words, brand experience and customer experience are much more …
