On October 8th, Ikea’s EasyToAssembleTV moves into its second season on MyDamnChannel. The branded entertainment series created by and starring actress Illeana Douglas has been viewed over one million times and is gaining momentum, according to Ad Age. And the client loves it. Ikea’s marketing chief, Magnus Gustaffson, took a hands-on role with the project […]
BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening.
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family […]
A few progressive lifestyle brands are moving boldly into a brave new world where they see themselves as media companies, for that’s partly what the democratization of media means. It’s not just that citizens are reporters now, it’s that brands are media companies (or capable of becoming media companies). Pepsi is one of these early […]
Ad creep has now made its way to compact discs. When Mariah Carey’s new release Memoirs of an Imperfect Angel drops on Sept. 15, it will include a 34-page Elle magazine insert that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. According to […]
According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering […]
BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]