Wear It Like Quorra

Movie-related merchandise is big business. And it’s not all schawg. Now, thanks to “TRON: Legacy”, which opens in theaters on Friday, movie fans can shell out for high-end merchandise like a $2,600 Rotenier necklace and $795 spiked sandals from Rousseau.
With the haute-couture flourish, Disney’s marketing machine is reaching beyond the core science-fiction and fantasy fans who form the movie’s natural base.
“Tron” fits Burbank, California-based Disney’s business model of picking movie properties that can be spun off into its television, video-game and theme-park businesses, said Nelson Gayton, executive director of the Center for Management of Enterprise in Media, Entertainment & Sports at the University of California, Los Angeles.
“When you make these kinds of films you have to appeal to wider audiences, and if you don’t, you’re never going to make your money back,” Gayton said.
[via Bloomberg]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.