Look at the way Dave Trott writes. It looks like poetry, doesn't it? But it is not poetry, it's an ad guy helping other ad guys see what being an ad guy is all about. Let's see if we can remember the original purpose of advertising. Wasn't it something to do with selling stuff to people? So didn't it have to be done with ordinary people in mind? Ordinary, non-advertising, people. Surely ordinary people were important …
A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.
So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we'll keep seeing similar ideas and techniques used more and more in advertising. The simpler a concept is, the easier it is to replicate -- or the likelier it is to be …
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Hacking Your Way To The Corner Office
BBH Labs/New York is looking for a Creative Technologist to join their team and help them "make things." Here's what BBH's ideal candidate looks like: You never stop tinkering, playing with things, hacking and combining to create new species. Your life is a digital social experiment; the way you live exposes the way you think, and what you make defines who you are. You love to watch people and uncover the nuances in …
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Tall Tales From Miami’s Advertising Legends
Sam Crispin, Chuck Porter and Alex Bogusky got together in a room in Miami today. For students of the business, this is great source material. At 18:00 minutes in, Porter recalls how all the account people at the agency used to hate Alex and "wish he was dead." Classic. The news of which leads Bogusky to smile slyly and remind Porter how he solved that problem. By promoting him. Classic. …
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Google Goggles And The Rise of Geo-Based Real Time Advertising
Google Goggles sounds like a joke but it's no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google's new visual search for Android phones is an interesting answer to these problems. From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for …
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Crispin Porter & Sustainability
Note: The following video won't begin to play right away, you need to wait about 15 to 20 seconds (forever in Internet time). Watch live video from FearLess Q+A on Justin.tv Alex Bogusky changed the pace today on his FearLess Q+A live Webcast. His guests, Hunter Lovins and Catherine Greener are ecologists, not marketers. Lovins took the opportunity to say the ad business is the largest educational institution in the …
Fighting Words
PORTLAND--It's a drizzly Thursday afternoon, but inside Paddy's Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight--the strategic marketing firm he launched last year with Justin Spohn and Rob Shields--is holding court. He asked me to join him in order to practice his agency's pitch. I said yes because I like Dave, he promised me beer(s) and I'm curious about Fight's …
Soloist Backed By Martin’s Full Orchestra
According to Adweek, creative veteran Jonathan Cranin has taken his yearlong working relationship with The Martin Agency to the next level, by joining the IPG shop's New York office under the aegis of a one-man practice called Cranin@Martin. Cranin said the deal with Martin "gives me the chance to scratch my entrepreneurial itch while still having the opportunity to work on ambitious Martin Agency projects." C@M …
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