Google Goggles And The Rise of Geo-Based Real Time Advertising


Google Goggles sounds like a joke but it’s no joke. In fact, quite the opposite is true. Typing on a cell phone is tough to do and voice recognition software is inexact. Google’s new visual search for Android phones is an interesting answer to these problems.
From a mobile marketing perspective, the idea that highly targeted, totally relevant ads can be delivered to the handset of a person actively looking for something is a big opportunity, to say the least.
[via Fresh Creation]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.