Adpulp
Advertising News and Know-How
Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don't want to watch or hear Seinfeld's whine. I think the following ad from Adobe is better. http://youtu.be/7d3VAYGnXjY …
Continue Reading about Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy →
Titles are superficial. And like so many superficial things, we cling to them dearly. Particularly so in the ego industries where a director is someone with a seat and a say. Hey, I get it. It makes sense. When it takes you 15 years to make it to creative director, you want to revel in the majesty of it all. At least until the wight of the meetings crushes you, at which point you could care less what you're …
Continue Reading about Will The Real Experience Designer Please Stand Up? →
Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several more of her core beliefs in a tidy piece on Medium. For instance, this belief is as charming as …
Continue Reading about Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast →
Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No one has ever asked me what I "hate about the business" in the context of a job interview. If …
Continue Reading about Here’s A Provocative Question: “What Do You Hate About This Business?” →
The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today's top agencies and their remodeled mid-century modern offices. http://youtu.be/2-p_C_T_Mgo If we were an architectural lifestyle 'zine, we'd jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp readers want to know is HOW THE HELL to get a job at …
Continue Reading about The Optimists At 72andsunny Are Rockin’ In The Paid World →
The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One of the biggest hiring trends we’ve seen in the past 12 months has been an …
Continue Reading about Where Have All The Visionary Money Makers Gone? →
There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry's grasp. It doesn't help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley and other pockets of technical innovation like Boulder and Austin. How are ordinary …
Continue Reading about Marketers Are Innovators, So Please, No Lagging →
Mashable's Todd Wasserman believes the ad industry's "state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities." Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to create a viral video, but then points to an agency that does so …
Continue Reading about Viewer Counts In The Millions An Impressive New Agency Credential →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
