Adpulp
Advertising News and Know-How
By David Burn
The Ranch has an interesting interview with Peter Rosch, Executive Creative Director at Lowe/New York. Here are some of the highlights: Q. How did you get into advertising? A. I fell in love with New York City, and advertising seemed like the quickest way to get there. Q. A lot of students face the "Am I a CW or an AD?" dilemma. How did you figure it out? A. In numerous interviews with agencies here and in San …
Continue Reading about UT Ad Grad Makes It Big. Shares His Vision. →
By David Burn
The New York Times details the movement of one key executive from TV to the web. I have a feeling we're going to see many more such migrations in the coming years. The New York Times Company has appointed Vivian Schiller, senior vice president for television and video at the paper, to the position of senior vice president and general manager of The New York Times on the Web. Ms. Schiller, 44, will manage the …
By David Burn
Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs: If you can't afford a marketing budget you can't afford to open your doors. Is this dinosaur think? Or is it spot on? …
By David Burn
When you read Lewis Lazare each morning as I do, you begin to see patterns emerge. And they're not exclusive to the man's take on the ad business. He tends to weave in quite a few stories about high culture, mainly of the theatre variety. Today he turns his attention to the symphony. Ravinia Festival President and CEO Welz Kauffman began his career in the classical music business as a copywriter in the Los Angeles …
Continue Reading about Lazare Writes Copy For Brahms And Beethoven →
By David Burn
Marc Babej and Tim Pollak, partners at Reason Inc. and writers of Being Reasonable, have a new gig. Forbes has brought them on as columnists. Here's some of what they offer in their first riposte for the business magazine. The demonization of selling (as practiced by advertising creatives) is counterproductive to the end game of commerce--and it's expensive. Marketing represents a substantial chunk of annual …
Continue Reading about Babej And Pollak Bring Their Reasoning To Forbes →
By David Burn
Lu Chekowsky, writing for the Huffington Post, mentions that Creativity magazine is celebrating its 20th anniversary. Their anniversary issue includes a retrospective on the most important advertising figures of the last 20 years. Apparently, Creativity couldn’t find one woman who merited being pictured in a list lauding the “Most Influential Creative Minds of the Last 20 Years.” I let that sink in. And then I got …
By David Burn
Linda Kaplan Thaler, CEO of Kaplan Thaler reflects on her generation in an op-ed piece for the LA Times: Did boomers really invent protest movements, civil rights or the very notion of challenging authority? Of course not. Americans were subverting norms 200 years before 1946, the year that boomers first touched down on Earth. But through TV, we were the first to have the means to broadcast our ideas in a massive …
Continue Reading about Boomers’ Worldview Fused To Rise Of TV →
By David Burn
AdPulp user, Vinny Warren, picked up some glowing press from Lewis Lazare this morning. I wonder if he had to take the reporter to dinner or drinks. Writing about a print and outdoor campaign in support of OfficeMax's new refillable printer ink-cartridge program, Lazare said: There are few products in the vast pantheon of office supplies more mundane than printer ink. But DDB creative director Vinny Warren and his …
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