Whazzup With The Ink?

AdPulp user, Vinny Warren, picked up some glowing press from Lewis Lazare this morning. I wonder if he had to take the reporter to dinner or drinks.
Writing about a print and outdoor campaign in support of OfficeMax’s new refillable printer ink-cartridge program, Lazare said:

There are few products in the vast pantheon of office supplies more mundane than printer ink. But DDB creative director Vinny Warren and his group of art directors and copywriters simply refused to accept the fact they were dealing with something as dreary as an ink cartridge. Instead of going obvious and blah, Warren and his crew have delivered a bold effort that makes extraordinarily intricate body art its focal point.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.