Boomers’ Worldview Fused To Rise Of TV

Linda Kaplan Thaler, CEO of Kaplan Thaler reflects on her generation in an op-ed piece for the LA Times:

Did boomers really invent protest movements, civil rights or the very notion of challenging authority? Of course not. Americans were subverting norms 200 years before 1946, the year that boomers first touched down on Earth. But through TV, we were the first to have the means to broadcast our ideas in a massive way, creating the image that we are mind-blowingly important.

Given that anyone who turns on a TV today will need to endure an onslaught of ads aimed at boomers, it’s nice to see one prominent boomer stand up and say, “Get over ourselves, already!”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.