Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs:

If you can’t afford a marketing budget you can’t afford to open your doors.

Is this dinosaur think? Or is it spot on?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.