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Make Room For Marketing

Steve McKee of McKee Wallwork Cleveland in Albuquerque, NM has a piece in Business Week. His advise to budding entrepreneurs:

If you can’t afford a marketing budget you can’t afford to open your doors.

Is this dinosaur think? Or is it spot on?

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Todd says

    For Steve: If you can’t figure out how to do your own marketing when you start out, you shouldn’t open your doors.