Microsoft's needed a way to showcase its Expression Studio and Silverlight products and sell them as integral to the creative process. So they came up with the PhizzPop Online Design Challenge and PhizzPop Tour. When the tour came to Minneapolis, Zeus Jones stepped up and won the local competition, a fact which led them to compete and win again in Austin at the PhizzPop nationals. Zeus Jones Phizzpop SXSW Finale from …
V DUB And Creativity Mix
Ad Age is taking note of a mover and shaker in Mexico City's agency scene. Arrechedera Claverol spun off DDB Mexico and is now working on the VW account that DDB has held for 40 years. So the guys may have had an "in" with the VW client, but what else do they have going for them? Arrechedera Claverol's model, a slightly different structure than other agencies', seems to be working wonders for it. The agency is …
Careful What You Say
This new work for Juvenile Protection Association comes from Blake Ebel and team at Euro RSCG/Chicago. via Gods of Advertising In other Euro/Chicago news, Jamie King is returning to daWindy and intends to make some beautiful rain with his buddy Steffan Postaer. The pair worked together at LB Works before King left for Hal Riney in San Francisco. To think a Sun Times reporter called the agency a corpse just four …
Hourly Employment, Anyone?
March Adness is a seasonal promo from Adweek that pits commercials, not college basketball teams, against one another. The promo is delivered online in a brackets format and is clearly sponsored by Snag A Job, the number one source for hourly employment. …
In Small Agencies We Trust
Alex Bogusky is educating me about the business. No, he not advising me on how to improve my hair. He just reeled off four shops--all spin offs of Crispin Porter & Bogusky--that I'd never heard of before. They are: Stick and Move Toy Goodness Manufacturing Big Agency Defectors "Right now, our country needs these scrappy small-agency entrepreneurs to keep doing their thing, because they will indeed dig us out of this …
Newtonian Economics
Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don't know what tough times are. There's no famine or plague, no domestic holocaust. David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is a microsite he created to remind people that while times are tough, they're not bubonic plague …
If You’re Not A CEO, Please
And the story continues: Even George Parker likes the videos above (and what's not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell... But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that's French for details). …
Two New Cogs In The W&K Machine
Tony Davidson and Kim Papworth are stoked. According to The Guardian, the ECDs at W&K/London just made partner. "If you want to be a partner at W&K you've got to be some kind of saint and some kind of crazy," said Dan Wieden. "No one exemplifies that more profoundly than Tony and Kim. They have raised the bar, broken rules, lifted hearts and shocked the world." It's the first time Wieden named a partner outside of …