Richard Huntington, Planning Director at United London, has some interesting things to say about advertising’s capacity to hold truly big brand ideas. It is not the global shortage of quality ideas that concerns me most. It is the role that advertising plays in serving those ideas. In short, while a brand idea can never be […]
Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so. Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West. “Mauro’s … portfolio boasts some of the best-known and most highly awarded […]
David Goss and Phoebe Coulton are a creative team in London who like coming up with ideas. Not just advertising ideas but ideas for the real world too. Here’s one: For more, see What If….
Adweek talked to Phil Dusenberry, the 71-year-old former chairman and chief creative officer of BBDO North America, who is being inducted into The One Club Creative Hall of Fame this week. Here’s a selection of his thoughts on the state of advertising today: Q.What do you think of the state of copywriting, given that we […]
Saatchi & Saatchi/NY ECDs Jan Jacobs and Leo Premutico have left the agency, according to Best Ads on TV. These are the guys who did “Hot Juicy Burgers” for Wendy’s and won a platoon of awards during their 2-year stint at the agency. My two cents on the Wendy’s spot is that it works too […]
“What you stand for is as important as what you sell.” -Roy Spence Roy Spence is a character. He’s also the “S” in GSD&M, one of America’s premier advertising agencies. Roy is presently away from Idea City. Yet his ideas are flowing. He’s on a 20-plus miles a day walk across America, where he’s seeking […]
Looking for some very light reading for the weekend? Check out A Carbon-Neutral Pile of Manure, my new column on Talent Zoo which takes a look at brands desperate to greenwash themselves. Why? Money is green. Or vice versa. If you live in Chicago, Minneapolis, Omaha, or other Midwest cities, you can head to the […]
According to Ad Age, We Are Gigantic, a MDC Partners-backed ad shop born earlier this year out of the now-defunct Margeotes Fertitta Powell, is being sued by Gigantic Marketing, a two-year-old New York-based marketing firm. I can’t argue the merits of the case (please use our comments area if you can), but I will offer […]