London consultancy, Joined Up Company has been making short films featuring British brand and agency big wigs like John Hegarty, Hugh Burkitt, Sean Gogarty, Charles Vallance and others.
W+K hosted an event last week called Ignite Portland. A bunch of people stood up and spoke for five minutes on a variety of topics. I selected the one above because Keith Gerr looks as interesting as he sounds. When he’s not appearing on YouTube, he’s running Kemo Active, a brand actualization and invigoration consultancy.
Catharine P. Taylor points us to this salacious story in BusinessWeek: The former creative director of the U.S. arm of Japan’s largest advertising agency sued the company Wednesday, saying he was duped into visiting a brothel and pressured to engage in other sexually explicit activities on company outings across the world and then was fired […]
Speaking at a conference this week, Beth Comstock, president of NBC Universal Integrated Media, said this a “golden age” of media. “It’s a great thing to be a content company in the digital age,” she said. “Content is always going to win.” She also said media technologies can be considered mainstream once 40% of houses […]
According to Adweek, JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Businesss Media’s Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing “execution over ideas” agencies were responsible for “dumbing down” brands. “The relationship between the brands and their core truths are crumbling,” Jeffrey said. “And […]
We have a saying where I work, “It’s our job to surprise and delight.” It’s something I’ve come to believe in. Much more so than the tired old, “I wonder if this will get me into CA” bullshit I used to run on. While this has nothing to do with solving marketing problems for clients, […]
According to Ad Age, Diageo has tapped Diddy, the CEO of Bad Boy Entertainment, to act as brand manager on its Ciroc vodka brand. Diddy will be in charge of marketing, advertising, public relations, product placement and events. Here’s how he sees the opportunity: I didn’t think there was a vodka whose marketing spoke to […]
DDB/NY was on the receiving end of unexpected news last week. Their $150 million car account peeled out and punched it to Minnesota without prior notice. According to Stuart Elliot, “executives at DDB were told of Subaru’s decision to dismiss them over a lunch meeting today at the agency, which had been scheduled previously to […]