See the Opportunity is a new Firefox plugin developed by Leo Burnett’s Lisbon office.
When installed, the plugin removes the word “crisis” from web pages viewed in the Firefox browser and replaces it with the word “opportunity.”
“We want to help make the world a better place and that is an opportunity for sure,” says Chacho Puebla, Leo Burnett’s executive creative director.
That’s great idea at least we can change crisis into oppertunities but we should face the reality with open eyes.