Bill Green of Make the Logo Bigger connected with Adrants co-editor Angela Natividad who lives in Paris. They were discussing her recent Marketing 2.0 moderator gig when the differences between American and French internet cultures came up. Green says while people might "Think Globally," realistically, they blog local and sometimes forget there's life outside their own little world. BG: You mentioned that the US …
Brand Loyalty Is An Attitude And Attitudes Are Resiliant
PORTLAND--Bob Hoffman, CEO of San Francisco-based Hoffman/Lewis, and I had coffee this morning at Stumptown's downtown location. Hoffman's a fun guy to be around, especially if you enjoy discussing advertising over coffee, which of course I do. While it was early on a Saturday morning and the man may not have been prepared for a hard serve, I sent one his way (I'm like that). "Bob, you argue for the elimination of …
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The Power of Positive Word Choice
See the Opportunity is a new Firefox plugin developed by Leo Burnett's Lisbon office. When installed, the plugin removes the word "crisis" from web pages viewed in the Firefox browser and replaces it with the word "opportunity." "We want to help make the world a better place and that is an opportunity for sure," says Chacho Puebla, Leo Burnett's executive creative director. …
All Together Now: Build Brands And Move Product
Point of sale might as well be called "point of no return," because the majority of purchase decisions are made in the aisle at retail. Yet, the creative at point of sale has traditionally been weak. A fact which has led traditional ad agencies to hold their noses high in disgust. But that's changing as agencies struggle to adapt to a tough economy and the increasingly complex multi-channel mediascape. According to …
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Armano’s Logic And Emotion Indicated It’s Time For A Change
David Armano is moving to Austin to work for a new company that offers clients "social business design," which is something like experience design but it's "not about marketing--it's something that goes deeper into the root of how business will need to evolve." ...what I can tell you from first hand experience working with several large organizations and brands is that there is a much bigger need that goes beyond …
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Today In Twitterverse: Free Pizza
If Hugh MacLeod needs validation that he's ahead of the curve, he has it today. Hugh helped put a South African wine on the lips of European and American wine drinkers by offering the wine for free at pre-arranged gatherings of bloggers. Now Kraft Foods is doing the same with its DiGiorno flatbread pizza brand. According to Ad Age, the freezer aisle's largest-selling pizza brand is wading into social media for the …
Here’s An Idea: Paid Subscribers
How many of you subscribe to Coloribus, Luerzer's Archive or other sites that demand payment to view ads? According to Coloribus.com, the site has 10,000 subscribers. It doesn't say at what level, but given their pricing structure, I have to think 10,000 subscribers equals a lot of income. Archive too is a costly item at 99 British pounds per annum. So, why do these portfolio sites draw top dollar when there is a …
People With Powerful Profiles
Todd Andrlik, the PR man in Chicago who created The AdAge 150, has been making Power Profile posts on his blog. His latest subject is my friend Rob Walker, author of Buying In, the "Consumed" column in The New York Times Sunday Magazine and Murketing, an online journal. Here's one of Walker's responses that I'm particularly fond of: How many hours a week do you spend blogging? Actually I prefer to say "writing for …