“Trust Me” Cried The Wolf In Ad Man’s Clothing

Trust Me Sneak Peek – Thanks I Need That

Rolling Rock is prominently featured in this week’s episode of the TNT show Trust Me. The beer brand is also buying banners on the show’s TNT web page. I’m not a fan of the show–it’s has none of the natural rhythm, charming dialogue or intrigue of Mad Men. But let’s overlook that for the moment to examine the scene above. The future direction of a real beer brand is being fought over in the fictional space of a TV show. Is this a way for Rolling Rock to prove its “Born Small Town” positioning is right? I wonder, because it’s clear from where the brand actually is in real life, which of the creative people in the skit above is correct.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.