Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …
Tonight’s Town Hall With The CEO of Portland
Portland Mayor Sam Adams spoke to 50 members of the local creative community tonight at Wieden + Kennedy. The event was sponsored by Portland Ad Fed, the oldest ad club in the U.S. Adams ran through an economic development slide show that focused on sustainability. The Mayor's plan is to position Portland at the forefront of the emerging green economy. Adams spoke of a cluster strategy. He said Portland is strong in …
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Vinny’s Velvet Hammer
Vinny Warren of The Escape Pod likes what he calls "the hard sell." What is the hard sell? The hard sell is the ad that instantly makes you want what's being advertised. You'd think this would be the permanent orientation of advertising ALL THE TIME. But it isn't. People can get a bit lax in good economic times. And forget their real job. Recession makes you keener. We're all watching our spending a lot more …
Win the Influencers, Win the Game
Shiv Singh of Razorfish names 10 trends in "social influence marketing," a term his agency coined to describe what old timers simply call Word of Mouth. It's just that it's digital now, so the lexicon is expanding (not always in a good way). Here's what Singh and his colleagues see unfolding: 1. Social media usage will result in more influence. 2. The focus will shift to influencers. 3. Top-down branding will …
Self-Promo Ad #6
While AdPulp itself is clearly a showcase for a certain type of writing that I do, sometimes people ask to see my traditional portfolio. You know, 'cause they might need my help someday making print ads, point-of-sale materials, micro sites and the like. Sometimes people also ask to see my traditional resume. Other entries from this series: Self-Promo Ad #5 | Self-Promo Ad #4 | Self-Promo Ad #3 | Self-Promo Ad #2 …
The Internet Is A World, But It’s Not The World
Hugh MacLeod pulled a Jason Calacanis and started an email newsletter (something my friend Tom Asacker advised me to do a few months ago). I've received a couple editions now, one today. In today's edition, Hugh mentions that his time in the ad biz prepared him well for the steps he would eventually take toward an even more creative enterprise wholly his own. He also touches on why this thing called the Internet has …
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Today In Twitterverse: Danny G’s Pocket Change
Score one for the home team. …
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Rain On Me
Yesterday, I contributed 10 posts about Portland's creative scene to The Portland Egotist, a temporary takeover of The Denver Egotist. It was a fun exercise for me. I wanted the special section to be an overview of the city, not the ultimate or final word. Yet, a couple Egotist readers made it known that I could have gone much further, offering deeper analysis and constructive criticism. Thankfully, I have a place …