I'm a big beliver in the more you do the more you can do. Look at Alex Bogusky--diet book author, bicyclist and transportation activist. Wieden + Kennedy partner, John Jay, is another ad industry mogul who finds time for other meaningful pursuits. Recently Jay had some interesting things to say about creativity in the digital age and the need for doers. The new democracy of creativity offered by technology has …
People Love TV. Shout It From The Rooftops.
"It is a story built on shabby journalism, ad industry buffoonery, and the willful suspension of skepticism on a scale unprecedented during my time in the advertising business." -Bob Hoffman Bob Hoffman a.k.a. The Ad Contrarian is blowing his whistle. He's crying foul, demanding reparations and working hard to wake you and me up. Why? I'll tell you why. TV is why. Hoffman and his cohorts at Hoffman/Lewis make TV …
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“Trust Me” Cried The Wolf In Ad Man’s Clothing
Trust Me Sneak Peek - Thanks I Need That Rolling Rock is prominently featured in this week's episode of the TNT show Trust Me. The beer brand is also buying banners on the show's TNT web page. I'm not a fan of the show--it's has none of the natural rhythm, charming dialogue or intrigue of Mad Men. But let's overlook that for the moment to examine the scene above. The future direction of a real beer brand is being …
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Rhubarb On The Mind
Wieden + Kennedy art director, technologist and writer, Matthew Carroll likes pie. His pie chart may, or may not, indicate that it's possible to live a healthy (but pie-centric) lifestyle while working at the pearl of the Pearl. Another take-away is that Carroll likes pie. In a quick Twitter-then-email exchange Carroll said that "sometimes stupid ideas are the best ideas" and that he does not like cake. "Never cared …
Don’t Put Your Principals In A Parade, Show Me Your Principles In Action
Bob Hoffman of Hoffman/Lewis in San Francisco is offering a hell of a lot of value on his site of late. Just the other day, he framed the dance clients and agencies do quite nicely. There is one question every client should ask a prospective agency, and if you're in an agency it's a question you should be able to answer. The question is this: What are the principles by which you create advertising? By way of example, …
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Great Concepts Demand To Be Built (It’s Like There’s A Real Seed In the Idea)
Microsoft's needed a way to showcase its Expression Studio and Silverlight products and sell them as integral to the creative process. So they came up with the PhizzPop Online Design Challenge and PhizzPop Tour. When the tour came to Minneapolis, Zeus Jones stepped up and won the local competition, a fact which led them to compete and win again in Austin at the PhizzPop nationals. Zeus Jones Phizzpop SXSW Finale from …
V DUB And Creativity Mix
Ad Age is taking note of a mover and shaker in Mexico City's agency scene. Arrechedera Claverol spun off DDB Mexico and is now working on the VW account that DDB has held for 40 years. So the guys may have had an "in" with the VW client, but what else do they have going for them? Arrechedera Claverol's model, a slightly different structure than other agencies', seems to be working wonders for it. The agency is …
Careful What You Say
This new work for Juvenile Protection Association comes from Blake Ebel and team at Euro RSCG/Chicago. via Gods of Advertising In other Euro/Chicago news, Jamie King is returning to daWindy and intends to make some beautiful rain with his buddy Steffan Postaer. The pair worked together at LB Works before King left for Hal Riney in San Francisco. To think a Sun Times reporter called the agency a corpse just four …
