Cory Bergman, Editor of Lost Remote on his comfort (or lack thereof) with his present state of geekery: I've always disliked being called a geek. But as I stood in line at the supermarket waiting to buy a spicy tuna roll, reading my Blackberry 8700c and wearing a custom T-shirt that reads, "Lost Remote," I suddenly realized that there should be a more respectful term. Like "metro geek." Or something. A commentator on …
Miller Lite Borrows From Miller High Life’s Manliness
With the launch of ManLaws.com, Crispin Porter + Bogusky has built a nice venue for showcasing their new Miller Lite TV spots. They've also created a place where no metrosexual can feel at peace, as there are thousands of so-called Man Laws to adhere to and more coming in by the hour from consumers. Here's a sample of some Man Laws from the new site: A man-to-man phone conversation may not exceed five minutes. There …
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Massive Audience For Portable Content
USA TODAY says movie studios are using consumers' small screens to promote their big screen fare. For Superman Returns, which opens June 30, Warner Bros. filmed 27 behind-the-scenes production diaries. It posted links to the videos on its SupermanReturns.com, iTunes and the hard-core Superman fan site BlueTights Network. The response "was beyond our wildest expectations," says Warner Bros. interactive marketing head …
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Make Art. Not War.
Diablogue is offering up a saucy bit from Jonathan Kneebone of the Glue Society. When someone with vague creative aspirations could do anything with their time and energy, why the hell work in advertising? After all, you could be writing a novel or movie, a TV drama or comedy show. You could be directing a documentary, photographing nudes or paiting landscapes. You could be being creative rather than talking about …
This Bud’s Not For You (It’s For Your Dad)
I started drinking beer when I was 15 (the drinking age at the time was 18). Did I do it because cleverly crafted 30-second TV spots told me to? No. I did it because I liked to become intoxicated. But never mind all that. Ad Age reports that state attorney generals do see a connection between advertising and underage drinking. Unleashing a fresh attack on alcoholic beverage advertising, 20 state attorneys general are …
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We Can Do It Too (And Outspend The Bastards)
TechCrunch's Michael Arrington wants to see the big boys get a bit more creative in their approach to new product development. I am seeing an increasing trend of the big guys simply copying what successful startups are doing. AOL with AOL UnCut and AIM Pages. Google with Google Notebook and a flurry of other projects, etc. The only large company that is even experimenting with unproven concepts at this point is …
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You Know What This Scene Needs? A Diet Pepsi.
USA Today is running a story about a firm hoping to capitalize on the growth of product placement. It's a somewhat pedestrian account, unitl you get to this part: Hamet Watt, CEO of NextMedium says his firm will keep deals confidential. "To feel organic, it can't be publicized that the brand paid for placement," he says. That's exactly what worries critics of this trend. "Undisclosed product placement is dishonest …
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Why Should Vodka Have All The Fun?
According to Lewis Lazare: Jose Cuervo, the popular Mexican tequila brand, has pegged Thursday, May 18 as National Flavors Day. That is a day when the company is making a major guerrilla marketing push in several key cities, including Chicago, New York and San Francisco, to launch three new flavored tequila brands -- orange, lime and tropical fruit. Commuters and visitors to key local landmarks such as Wrigley Field, …
