Miller Lite Borrows From Miller High Life’s Manliness

With the launch of, Crispin Porter + Bogusky has built a nice venue for showcasing their new Miller Lite TV spots. They’ve also created a place where no metrosexual can feel at peace, as there are thousands of so-called Man Laws to adhere to and more coming in by the hour from consumers.
Here’s a sample of some Man Laws from the new site:

A man-to-man phone conversation may not exceed five minutes.
There shall not be fruit placed in one’s beer at any time.
There are no bad hair days. Only baseball cap days.

In other words, if you have product in your hair, lemon in your Hefeweisen and a Crackberry that forces you to step outside, you’re not a Miller Lite man.
[via Random Culture]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.