Why Should Vodka Have All The Fun?

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According to Lewis Lazare:

Jose Cuervo, the popular Mexican tequila brand, has pegged Thursday, May 18 as National Flavors Day. That is a day when the company is making a major guerrilla marketing push in several key cities, including Chicago, New York and San Francisco, to launch three new flavored tequila brands — orange, lime and tropical fruit.
Commuters and visitors to key local landmarks such as Wrigley Field, the Sears Tower, the Water Tower, Union Station and the Hancock Building will find it hard to miss hundreds of people covered in bright shades of body paint handing out business cards promoting May 18, as National Flavors Day and referring everyone to a new Web address, www.nationalflavorsday.com for more information about the product rollout.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.