You Know What This Scene Needs? A Diet Pepsi.

USA Today is running a story about a firm hoping to capitalize on the growth of product placement. It’s a somewhat pedestrian account, unitl you get to this part:

Hamet Watt, CEO of NextMedium says his firm will keep deals confidential. “To feel organic, it can’t be publicized that the brand paid for placement,” he says.
That’s exactly what worries critics of this trend.
“Undisclosed product placement is dishonest advertising,” says Gary Ruskin, executive director of activist group Commercial Alert. “We’re trying to get Congress to pass legislation prohibiting undisclosed product placement.”

If a brand wants to associate with a popular show, why hide the fact? I fail to see the point.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.