There's no stopping the quest for the elusive viral video. In this latest installment, Krups is working with NYU film students to create "Espresso Shorts", 60-to-90 second films with the brand's coffee making machinery as hero. [via New York Times] …
Starbury In Your Face
New York Knicks point guard Stephon Marbury has been making dramatic statements on the basketball court since his childhood in Coney Island. Today, he's making an even bigger statement. He's saying athletic wear is grossly overpriced and you're a chump if you pay "the man" $150 for a pair of shoes. Marbury, a two-time NBA All-Star, has launched his own line of affordable athletic wear and shoes, dubbed Starbury. His …
97 Bucks Stuff Of Dreams For L.A. Web Host
Affiliate programs, in my experience, do not pay much. Yet they do pay, so I stick with them. Currently I help drive business to Firefox, iTunes, Amazon and Dream Host, among others. Dream Host, a Los Angeles-based web hosting provider (and the host of this site) has the most lucrative deal going. They offer $97 per referral for a new hosting client. It's a brilliant offer. While they forgo income for year one by …
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Reality TV Creeping Over To Church Channels
Consumer generated media is working wonders in Edmond, Okla., where Life Church, an evangelical network with nine locations in Arizona, Oklahoma, Tennessee and Texas is asking parishoners for their confessions. Spokesmen from the church quote Proverbs and believe confession is a road to salvation. Perhaps the holy men are right, but what if the 1500 people who have confessed at MySecret.tv are just people in need of …
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Who Will Lead Draft FCB To Creative Stardom?
Like any good reporter Lewis Lazare hears things. The bloodletting among upper management has begun as the final stages of the merger between Draft and Foote Cone & Belding begins to unfold. Among the first of the top honchos to go is FCB/New York CEO Steve Centrillo. He had been closely aligned with the already gone FCB Worldwide CEO Steve Blamer -- who helped orchestrate the merger deal before promptly leaving the …
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Pretty Damn Good
Wieden + Kennedy harkens back to the days of Janet Champ and her women's empowerment campaign for Nike with this new spot featuring tennis sensation, Maria Sharapova. The spot skillfully uses a song from West Side Story to set the mood and the storyline. "I feel pretty, Oh, so pretty, I feel pretty and witty and bright! And I pity Any girl who isn't me tonight." - Stephen Sondheim and Leonard Bernstein Then, just …
Build BMWs. Drive BMWs.
In an effort to make Upstate South Carolina (the site of BMW's only North American manufacturing plant) even more influential in the automotive industry, BMW has joined forces with Clemson University and the State of South Carolina to develop the Clemson University International Center for Automotive Research. This New York Times story sheds light on the cozy relationship between Clemson—a state institution—and …
Dogster Does Its Own Barking
Financial Times looks at Dogster's move from Google's AdSense to a proprietary ad inventory managed by the brand. “When I started I was hoping to make $500 a month from the small advertisers who were going to pay $50 a month for an ad,” says Ted Rheingold, Dogster’s founder. Today, he says, the site boasts an inventory of 10m paid ads a month. When Dogster was getting its start, Mr Rheingold relied on Google’s …
