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My Name Is Giuseppe

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There’s no stopping the quest for the elusive viral video. In this latest installment, Krups is working with NYU film students to create “Espresso Shorts”, 60-to-90 second films with the brand’s coffee making machinery as hero.
[via New York Times]

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. One year later, he started writing news for The College Reporter in Lancaster, PA. Today, David is a writer, brand strategist, and creative director in Austin, TX.