News Net 5 in Cleveland, Ohio reports on one retailer's desire to capitalize on an Ohio State victory (that did not happen) in last night's championship game. Macy's made a losing bet on the Buckeyes and now has T-shirts that stores can't sell, proclaiming Ohio State college football's national champions. Three of the department stores in Columbus had the merchandise ready to go in case the Buckeyes won Monday's …
Gatorade Is For Winners
With all the brands desperate today to unleash a viral video on the Internets, I think it might be instructive to look at a brand that's been viral offline for decades. No ad agency had anything to do with the creation or perpetuation of the Gatorade dunk. Maybe this should be the definition of what viral is? Something can only be viral if uninstigated consumers create meaning around the brand. Everything else is …
A New Spoke On The Marketing Services Wheel
The Wall Street Journal is running a piece on BrightLine, a 15-person Manhattan firm that takes ideas for traditional ads and figures out how those concepts can function in venues such as video on demand and digital video recorders. Tweaking traditional ad ideas for on-demand services is a niche specialty, falling somewhere between traditional media planning and marketing services -- but one that is increasingly in …
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Lowcountry Cat Fight
According to the Charleston Post and Courier, Augusta-based Morris Communications--the publisher of 27 daily newspapers, several lifestyle magazines, visitor magazines, books, outdoor boards and more--has gone to court to protect one of its brands. In a lawsuit filed this week, Morris Publishing Group alleges that Pink! "virtually mirrors, and in some cases, directly copies" their title Skirt! The lawsuit alleges …
Hugh Strikes Again
[UPDATE] AME Info looks at one such buzzword. "Engagement continues to be the hottest buzzword in advertising. Everyone wants a piece of it. Or better yet, to own it." …
Old Spice Looks For An Edge
Old school packaged goods company P&G is looking for a fresh approach and there are few better places to find it than in Northwest Portland. The New York Times interviewed the Wieden + Kennedy creative team behind the new Old Spice camapign. “Previous generations loved Old Spice and had a more emotional attachment to it,” said Monica Taylor, an art director at Wieden & Kennedy who is one of two creative directors on …
Hogshead’s Career On Roam
I swing by Sally Hogshead's blog on occasion. She doesn't post much, but when she does she lets it fly. Since May, I’ve been letting my career rove to and fro. Consciously, I chose to make no plans or goals, do no outreach or inquiry, and instead, simply respond to the clients and opportunities that presented themselves. This experiment led me to people and places and possibilities that I’d normally never encounter. …
Vloggin’ O Seven
Tom Asacker's GuruBBQ is gaining traction. In his latest vlog episode, he makes 7 predictions for 2007. They are: A big slowdown in the growth of blogging Plaid is the new black A new medical conditions known as Wii. D.D. will arise TVs, computers, cell phones, cameras, radios, MP3 players, and vibrators will all converge into one must-have high-tech device More and more large advertisers will play the bored creative …
