• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Ad People
  • Featured Creative
  • Political Advertising
  • Content
  • Social Media
  • Media Trends
  • Contact

A New Spoke On The Marketing Services Wheel

January 9, 2007 By David Burn

The Wall Street Journal is running a piece on BrightLine, a 15-person Manhattan firm that takes ideas for traditional ads and figures out how those concepts can function in venues such as video on demand and digital video recorders.

Tweaking traditional ad ideas for on-demand services is a niche specialty, falling somewhere between traditional media planning and marketing services — but one that is increasingly in demand. Because traditional ad firms are more accustomed to developing ads for TV and print, the rapid growth of new commercial formats is creating an opportunity for firms like BrightLine to help marketers figure things out.
For example, BrightLine worked with another small ad firm, The Viral Factory, on a video-on-demand promotion for Unilever’s Axe body spray in late 2005. The Viral Factory created a four-minute humorous video featuring a mock news broadcast about a fictional town called Ravenstoke, where men were doused with Axe body spray to help attract more women to the town. BrightLine decided the clip would work as part of the VOD programming offered by Cartoon Network’s Adult Swim, and arranged for insertion of the video in the on-demand menu.

Related

Comments

comments

Filed Under: Agencies

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

Breaking News

  • Spotify’s In-House Creative Team Is Raising The High-Bar April 21, 2018
  • Hot Desert, Cold Brew April 18, 2018
  • Frustrated Fido? Walk It Out With Rover April 14, 2018
  • What Marketers Can Learn from Hootsuite Academy April 12, 2018
  • Minute Maid Questions What Good Is, Decides, “this is GOOD” April 11, 2018
  • Are You Open to the Massive Business Opportunities in EQ? April 10, 2018
  • My Y Story: A Star-Studded Original Content Series by the Y April 8, 2018
  • Tim Horton’s Has The Coffee That Brings Canadians Together April 7, 2018
  • Take the Long Way Home in a Citroën April 7, 2018

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Navigate by Topic

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSS

Inkl Up!

Help support Adpulp with financial contributions on a per-post basis. Sign up for @Inkl today.

Footer

Translate

What People Are Reading

  • Spotify's In-House Creative Team Is Raising The High-Bar
    Spotify's In-House Creative Team Is Raising The High-Bar
  • Frustrated Fido? Walk It Out With Rover
    Frustrated Fido? Walk It Out With Rover
  • Apparently, Bob From Accountemps Is In High Demand
    Apparently, Bob From Accountemps Is In High Demand

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.