Promo Magazine breaks down some word-of-mouth numbers, revealing just how brand-centric our culture has become. Americans make about 4.5 billion brand impressions a day just through conversation. In fact, a mere 15% of the population makes 1.5 billion brand mentions to friends each day, according to new research on word-of-mouth marketing. The study, conducted by research firm Keller Fay Group, is the first to …
False Advertising: Faux Fur It’s Not
LA Times reports on the fashion industry's unconscious sourcing of raw materials. Macy's has pulled from its shelves and its Web site two styles of Sean John hooded jackets, originally advertised as featuring faux fur, after an investigation by the nation's largest animal protection organization concluded that the garments were actually made from a certain species of dog called "raccoon dog." "First these jackets …
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Caption It #22
[via Room 116] …
Like GPS For Packaged Goods
“The internet is expected to influence nearly half of retail sales in 2010.” -Jupiter The internet has dramatically changed the way consumers shop. People are increasingly getting their shopping information – even for offline purchases – online. Tech startup Nearby Now intends to profit from the info-rich shopping experience. They want to connect offline retailers with eager-to-buy consumers by scanning multiple …
Gee Whiz!
According to the Wall Street Journal (subscription required), Archie Comic Publications Inc. of Mamaroneck, N.Y. "plans to experiment with changing the way the characters look to make them appear more sophisticated." The news has already drawn heat from loyalists in Web forums who have seen the new incarnations. "Betty looks like one of the Olsen twins," wrote one contributor to Newsarama.com, a Web site devoted to …
Click To Buy. Click To Send.
According to USA Today, online purchases are creating a surplus of activity for package carriers like Memphis-based FedEx. FedEx handled a record 9.8 million packages Monday as shoppers sought to get their Christmas presents delivered on time. The number of packages shipped Monday was 63% more than FedEx handles on a normal day and was up 10% from the same day a year ago. "This is a big, big day," says Matthew …
Diggin’ The Details
Bloggers are really going for this "Five Things You Don't Know About Me" meme. I did. Given that interesting people are revealing interesting things, I thought I'd collect some of the responses here. Sean Patrick Ganann says, " I hacked into a government website once." Johnnie Moore says, " I cringe inwardly when people ask me to try something from their plate in restaurants. Please bear this in mind if you eat with …
AdPulp Up To The Scooter Challenge
Robert/Boisen & Like-Minded, an advertising agency located in the heart of Copenhagen, Denmark sent us a neat Christmas message. Click to view …