Texans are people with great stories to tell plus the time and skill to tell them well. It's one of the things that I love most about the state. In the political storytelling arena, some of the stories being told by Democratic officeholders and candidates for office are powerful personal stories of struggle and redemption. Julie Oliver for #TX25 Let's hear from healthcare advocate Julie Oliver, who is running …
Tame Beer Drinkers Asked to Return to the Wild with Rainier
Once upon a time in Pacific Northwest advertising, an anthropomorphic creature known as Wild Rainier roamed the deep woods around Seattle. In order to get a glimpse of the beer in the wild and experience the refreshment, beer drinkers had to leave the comforts of their couch or bar stool and go outside. Seattle agency, DNA, is now re-encouraging the region's urban citizens to get in touch with the Earth, and with …
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It’s Not Stock, It’s Shutterstock (Which Means, It Is Stock)
Stock images are hard to "own." That's because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There's Stock, And There's Shutterstock Shutterstock claims to know that "creative professionals are busy, but they never let their standards slip." Seems like …
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Entertainment Writers Do Battle with Savages in Suits
Fade in. The writer's room is oddly clean, bright, and empty. There's a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story's fire. In a city and in an industry that manufactures dreams, you'd think that writers would rule. Writers, despite all their magical powers to make things, do not rule. The studios …
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Common Problems Call for Comprehensive Solutions
Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter & Gamble and Unilever are members of the Global Alliance …
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Heads Up, Here Comes Uncommon Path from REI
The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful.' What you'll discover is yourself." -Alan Alda Escaping the city or suburban sprawl, even for the …
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The Smaller and More Focused the Agency, the More Responsive and Reliable
Ad people love to gaze into crystal balls. You might say it's an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, "Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for the past decades can now be delivered (and …
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Bud Light Introduces A New Generation To A Classic Strain of Comedy
Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new “Internet Heroes of Genius” spots on their YouTube channel. https://youtu.be/TlaQRiBIJtQ Bud Light has long had a well-honed sense of humor. What's changed is the capacity for funny in our oh-so-serious …
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