Adpulp
Advertising News and Know-How
By David Burn
I took note of an Ad Age article from last week about Bud.tv's "Walled Beer Garden." The piece questioned the effectiveness of the site. No matter how good content is, it has to be shareable, and that's where the venture falls short. In Bud.tv, A-B and DDB, Chicago, have essentially created a walled beer garden of content that, though free, is just about as antiviral as you can be in the digital age. I took note …
Continue Reading about AGs to A-B: “Underage Drinkers Can’t Click With Bud.tv” →
By David Burn
Former North Carolina Senator, John Edwards, has a virtual Presidential campaign headquarters in Second Life. According to ZDNet, Jerimee Richir, whose avatar is called Jose Rote, paid-for and developed Edwards' virtual headquarters, and, on a voluntary basis, is managing the in-world campaign. Irascible adman, George Parker, doesn't like the development. The news that Senator John Edwards has opened a campaign …
By David Burn
Adweek reports that PBR has assigned creative duties to a small New Jersey agency. Pabst Blue Ribbon has tapped The Sawtooth Group as its agency of record for media and creative tasks. Sawtooth's inaugural effort will unfold in U.S. test markets by May, marking the beer's first major campaign in five years. Pabst Blue Ribbon's U.S. ad spend was a slim $500,000 last year, down $100,000 from 2005, per Nielsen …
By David Burn
Washington Post looks at New Media Strategies--a company of 70 people who scour the web each day to track what's being said about their clients' brands. As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a …
By David Burn
Unexpected Nut shares their thoughts about the above personalization. MINI relies on the rabid loyalty of their customers, so a campaign that is retention-based is a perfect fit. However, something of this whole thing smacks of a group of creatives in a room trying to “integrate” digital ideas, customer-centric messaging and good old fashioned Lite-Bright technology. The resultant execution simply looks like a …
Continue Reading about Vanity Plates Trumped By Vanity Billboards →
By David Burn
The Chicago Cubs have entered into a sponsorship agreement with sports apparel company Under Armour that includes signage on the ivy-covered outfield walls at historic Wrigley Field. The Under Armour logo will appear on the two doors in left and right field, and the company will also have signage rights behind home plate. First, night games. Now this. See Ad Age or Baltimore Businss Journal for more... …
By David Burn
The New York Times has good news for TV executives reliant upon ever-diminishing ad revenues. According to new data released yesterday by the Nielsen Company, people who own digital video recorders, or DVRs, still watch, on average, two-thirds of the ads. One big reason is that many people with DVRs still tune in to watch about half of their shows at the scheduled start time, meaning they must sit through …
By David Burn
Marketing for Change, whose motto is "Our business is behavior change," is using a unique twist to advertise a local environmental initiative. Instead of leaning on the tired old "save wildlife" mantra, their campaign for a cleaner Chesapeake Bay relies on a more selfish approach—human appetite for blue crabs. Here's a TV spot from the campaign. [via Houtlust] …
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