Adweek reports that PBR has assigned creative duties to a small New Jersey agency.

Pabst Blue Ribbon has tapped The Sawtooth Group as its agency of record for media and creative tasks. Sawtooth’s inaugural effort will unfold in U.S. test markets by May, marking the beer’s first major campaign in five years.
Pabst Blue Ribbon’s U.S. ad spend was a slim $500,000 last year, down $100,000 from 2005, per Nielsen Monitor-Plus.

Speaking of legendary beer brands, Pabst Brewing of San Antonio, TX also markets the following classics: Old Milwaukee, Old Style, Lone Star, Rainier, Colt 45, Special Export, Schlitz, Schlitz Malt Liquor, Schmidt, National Bohemian, Stag, Stroh’s, McSorley’s, Schaefer, St. Des, Blatz, Pearl, Ballentine, Champale, Olympia, Black Label, Piels, Haffenreffer Private Stock and Country Club Malt Liquor.
While it appears that Pabst has little to no money to support these brands, I can’t help but feel that the creative opportunity on these brands is immense.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.