Beme Me Up

The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge.
Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.”

  • A meme is old media, a beme is new media.
  • A meme takes off by accident, a beme by design.
  • A meme can take years to surface, a beme hours.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.