Beme Me Up

The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge.
Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.”

  • A meme is old media, a beme is new media.
  • A meme takes off by accident, a beme by design.
  • A meme can take years to surface, a beme hours.
About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.