Investment In Online Intel Soars

Washington Post looks at New Media Strategies–a company of 70 people who scour the web each day to track what’s being said about their clients’ brands.

As the explosion of blogs, social networks and video-sharing sites has driven big companies to recognize the role of Internet image in protecting their bottom lines, traditional media companies and private investors are seeking to buy Web-savvy start-ups that have a toehold in cyberspace.
That’s what happened to New Media Strategies, when it was acquired by Meredith Corp., a Des Moines-based media company known for its sturdy lineup of traditional magazines such as Better Homes and Gardens and Ladies’ Home Journal.

NMS describes their services as “Brand Promotion and Brand Protection services for the Web 2.0 environment.” Blue-chip clients like ABC, Coca Cola, AT&T, Ford, Sony and Unilever are on board.
NMS has been named one of the “Fastest Growing Companies in America” by Inc. Magazine for the past three years in a row.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.