Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that's the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off as they could make her look like a genius. I don’t see that kind of creative anymore. Scary …
Redirection Is The New Black
Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
Girl Power USA
The U.S. Women's Soccer team will play to win the FIFA Women's World Cup on Sunday. The stars on this outstanding squad are turning heads and earning new fans with their focused play. Some of these new fans are little girls with big dreams. Cue the Nike epic... https://youtu.be/hOVkEHADCg4 Like every other global mega brand, Nike dreams of future profits. The company also has a lot of internal work to do …
According to Bill Weld, A Better America Starts Here
Bill Weld is an American blue blood; yet, he cuts against the grain. Weld was the first Republican to be elected Governor in Massachusetts in 20 years. Now, he's running for President again—this time as a Republican. In 2016, he left the Republican Party to become the Libertarian Party running mate of former Governor of New Mexico Gary Johnson. Johnson and Weld received nearly 4.5 million popular votes, the …
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The Vindicator Has Just 60 Days Left On Its 150-Year Run
Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It's past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University of North Carolina’s Center for Innovation and Stability in Local …
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Put Some Serious Stock In Slack
Are you on Slack? Over 10 million people log on to the messaging App every day. People in all sorts of industries are deciding if it's a helpful tool or a nagging reminder (that there are unread messages waiting for you to act on). The answers to these questions will vary depending on how your organization chooses to use Slack. Generally speaking, I believe email is for work and Slack is for talking about work …
SeaVees Is California Casual
Whether you're headed to a wedding or to an important confrecne call, there's no need to sweat it. As long as you're wearing comfortable footwear from SeaVees, any occasion can be casual. https://youtu.be/gXHfamsXJ1Q https://youtu.be/vM0OHPYawgM https://youtu.be/hzosMdL8DXg ICYMI, SeaVees is a brand reborn. In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a …
LATAM Airlines Asks Its Customers to Fly Without Prejudices
Brands are taking stronger and stronger stances today. But is anyone paying attention? IPG's Graphene, the agency created to serve the LATAM Airlines account, wanted to make sure that travelers noticed the airline's support for LGBT+ Pride month. To this end, they applied rainbow colored baggage tags to customer's checked bags, complete with a call for inclusion: "Tags are for baggage, not for …
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