Whether you’re headed to a wedding or to an important confrecne call, there’s no need to sweat it.
As long as you’re wearing comfortable footwear from SeaVees, any occasion can be casual.
ICYMI, SeaVees is a brand reborn.
In June of 1964, BF Goodrich launched SeaVees and introduced the shoe brand with a groundbreaking advertising campaign in some of the most widely read publications of the day. SeaVees was positioned as “the new way to go casual”. The sneaker to show up in for any occasion.
Goodrich later sold SeaVees along with Jack Purcell and PF Flyers to Converse, and in 1971 Converse was forced to shutter the brand in response to a US Department of Justice complaint for having a monopoly on the American sneaker market.
Slip Into Your Seavees
In 2008, shoe designer and entrepreneur Steven Tiller sneaker found a pair of SeaVees in a Tokyo second-hand store and was inspired to bring this classic back to market.
In 2010, SeaVees opened its first retail store near its headquarters in Santa Barbara.
Today, the brand is working with Where the Buffalo Roam to create a digital campaign dedicated to getting more people to show up in SeaVees and keep it casual.