What's on TV? Commercials. Let's watch. New Balance https://youtu.be/xP52XhzbHSg LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, Trayvon …
Advertising’s Young Folks Don’t Need Awards or the Long Hours
The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? https://youtu.be/OIRE6iw-ws4 Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that young people working in advertising see awards shows as a waste of time, …
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Yoplait Is A Pacifier for Kids and A Trophy for Mom
Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. https://youtu.be/YPcCYRvYAQY The brand's new "For Big Little Wins" campaign from Pereira & O'Dell is about celebrating little moments when kids accomplish great things. https://youtu.be/uGY4VwFjsmE According to the brand, Yoplait helps moms get more little wins and celebrate those little wins that are …
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Find A Great Writer Or Team of Writers To Move Your Audience
Writers need champions like Andy Greenway, executive creative director at Dentsu Singapore. He's a person who believes deeply in the power of writing to change the course of a business and the world for the better. "Great writing is the foundation of progress," he posits. Greenway also argues that "A great creative agency is built on the back of its superior writing ability. Writing that makes a difference. A …
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Rob Reilly Learns the Importance of Humility…You Could Be Next
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly's recent confession and recommend this talk for all people who manage creative teams. The global creative chairman for McCann Worldgroup calls himself a "recovered asshole" in this Ad Age podcast. …
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Open Up Twelve Or More Ounces of Yee-Haw
People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain't on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling Rainwater, Sway Water and Waterloo Sparkling Water …
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How To Succeed on LinkedIn, According to Kathy Hepinstall Parks
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: "Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy." Clearly, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought …
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This San Francisco Billionaire Speaks Fluent Populist
Tom Steyer, who has been gaining influence with his NeedToImpeach TV commercials is now a candidate for the Democratic presidential nomination. Let's hear him speak his mind in this announcement video. https://youtu.be/Q0pFvLtryd0 [bctt tweet="For a rich white guy, Steyer knows how to speak fluent populist. " username="adpulp"] How does he get away with being so down to Earth? Maybe it's because in San …
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