Ethnographer and brand consultant Grant McCracken is in Mexico trying to "save marketing" by asking more of research. I am here to advance my clients interests not by finding a hot button, but looking for a match between all of the cultural complexities of the consumers' life and all the things the brand and the product are or can become. McCracken also provides an historical context for a deep understanding of …
Yahoo! In Focus
USA Today brings some drama to its report on Yahoo's decision to put all its photo chips in Flickr's basket. At Yahoo, Web 2.0 has won one battle with stodgy old Web 1.0. Yahoo is shutting down Yahoo Photos — for years, the No. 1 or No. 2 most-visited photo site on the Web. Its users will be directed to move their pictures to Yahoo's hot upstart, Flickr. Stewart Butterfield, who co-founded Flickr in 2004 with wife …
Chess Move
In a move to more closely align digital marketing practices with traditional advertising, Publicis is moving pieces on a board. Publicis Groupe announced it is aligning Modem Media, a digital firm it acquired as part of its recent $1.6 billion purchase of Digitas, with its Publicis ad agency. The new unit, called Publicis Modem, will create digital marketing services for the Publicis agency. Martin Reidy, former …
Asheville Asks Americans To Step Out Of The Office
Roy McCrerey is an Atlanta-based actor who was recenly hired by Asheville Convention & Visitors Bureau to star in its "Five Day Weekend" campaign. McCrerey told the Atalanta Constitution Journal that he only works two days a week. Actors... "In my dream world, the jerk boss is going to be the guy who makes you come in on Wednesdays," said McCrerey Maybe our message is a little crazy, but my response to that is our …
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McMiffed
McD's is gonna be pissed to learn that the Japanese have coined a new McTerm. According to Mainichi, "McRefugees" describes a growing class of people who sleep overnight in Internet cafes, saunas and McDonald's restaurants for few hundred to a thousand yen. On another front, McDonald's is fighting British dictionary publishers over their use of the term, "McJob." The Oxford English Dictionary, considered by many …
Operation Clampdown
According to Wired, the U.S. Army has ordered soldiers to stop posting to blogs or sending personal e-mail messages, without first clearing the content with a superior officer. The directive, issued April 19, is the sharpest restriction on troops' online activities since the start of the Iraq war. And it could mean the end of military blogs, observers say. "This is the final nail in the coffin for combat blogging," …
Feet Want Out (Of Stuffy Old Shoes)
Like trippy animation? You're in luck then. Sao Paulo-based flip flop provider Havaianas has a multitude of it ready for veiwing on their various websites and on YouTube. …
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Strange Brew
I'm not sure what to say about this TV spot for a beer, but I can share with you an edited version of the press release I received about it: Alcoholic beverage marketer Lion Nathan will unveil its latest campaign this weekend for Tooheys Extra Dry (TED), when it launches its HarvesTED . Developed in collaboration with long-term creative partner, BMF, the advertisement is firmly anchored in the brand truth that has …
