YouTube’s Piggy Bank Open For Biz

Variety is reporting on Google’s new Revver-like compensation initiative.

Google-owned viral video site announced Friday that it will start giving a cut of ad revenue to some of the most popular amateur video brands on its site, such as lonelygirl15 and LisaNova.
They will get approximately the same revenue share from the performance of display ads around their videos as YouTube’s professional partners, such as the NBA and BBC.
Though YouTube will consider including other producers, it’s being very selective. Unlike Revver, the first video site to share ad revenues with producers, it won’t include everyone who submits videos.
“It’s very gratifying to see a year of hard work rewarded through our inclusion in the first revenue-sharing program on YouTube,” said lonelygirl15 co-creator Miles Beckett.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.