Adpulp
Advertising News and Know-How
By David Burn
In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore. The Chicago-based job website had placed its account into review after …
Continue Reading about Wieden To Make Job Site Look Good On Super Bowl Monday →
By David Burn
On May 25th, Brand Republic claimed, "the digital world really made its mark at last night's D&AD ceremony." But DDB London creative Rob Messeter ain't buyin' it. In a guest post on Scamp he says: I know it's the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing people) but, is it me, or is most online advertising really pony? I’m not just talking about …
Continue Reading about TV-Centric Creatives Get A Little Cranky →
By David Burn
The Washington Post's Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment of incentives-based purchasing paradigms leads to the accretion of goods and the contracting of services by …
Continue Reading about Flacks’ Argot Rejected Upon Receipt →
By David Burn
The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes. …
By David Burn
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said …
By David Burn
A cognitive scientist in the employ of Arnold is responsible for clouding up what was once a very simple execution. Yuo know the one—two men in the role of cranberry growers stand knee-deep in a bog. The duo has been appearing in Ocean Spray ads since late 2005. But now the growers have company in the bog. Now there's a group of women exercising behind them. You know, because cranberry bogs make such great work out …
Continue Reading about Brand Planner Gets Her Hands Dirty In Cranberry Bog →
By David Burn
Today's New York Times "Sunday Styles" section explores the rise of high end bakeries in Los Angeles. To understand how a culture moves full speed from fear of carbs and sugar to the need for indulgence, the Times reporter turns to cultural anthropologist, Grant McCracken and food critic Jonathan Gold for answers. Blame it on a culture where the BlackBerry-obsessed run around like overcaffeinated track stars, but …
By David Burn
In her latest Hog Blog post Sally Hogshead explains the value of anarchy and reminds us the "The Declaration of Independence" was once considered an anarchist document. As much as I love where she's going with her "Anarchy Now!" call to action, what I really like is her paragraph on transparency. Companies are coming to terms with the need to be “transparent” with consumers, realizing that poor service, shoddy …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer