The world is going nuts for online video. How long this trend will last is hard to say, but it's in full bloom today. The proof is everywhere. Tonight during the American Idol finale the plot thickens with a new 15-second KFC spot from Draft/FCB made entirely of consumer generated content. From the press release: Whether celebrating a last-minute birthday getaway, a favorite team’s victory or a granddaughter’s joy, …
Canadians Love Facebook
Toronto-based web application designer Ryan Feeley compiled some interesting numbers on Facebook users. Note that over 10% of Toronto's population belongs to the social networking site. That's huge. [via Three Minds @ Organic] …
Post-Merger Takedown
Ad Age reports on moves being made by telecommunications executives to consolidate their offererings under one extremely well known banner. AT&T announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over …
Price Promotions And Point-Of-Sale Make An Impression
Illustration by David Pohl The New York Times has gleaned data from a scientific study published in the May issue of The Archives of Pediatric and Adolescent Medicine about advertising's role in motivating teens to smoke and drink. The scientists found that point-of-sale advertising is associated with getting children to try smoking, but has little effect in encouraging habitual tobacco use. However, cigarette …
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Anthropology Is The New Selling Science
According to Ad Age, BBDO just spent nine months studying 5,000 people in 26 countries. The result of which is "The Ritual Masters," a report that details shared habits in an attempt to work them to a marketer's advantage. Here's some of the data: Americans are also among the cleanest people in the world: 90% brush their teeth, compared with a global average of 82%, and 86% take a bath or shower, compared with an …
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The Art of 1-to-1 Marketing
Last Sunday's The New York Times Magazine features an article by Clive Thompson about online fan management and how it's changing the game for bands, authors and other artists. It's a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly new or struggling musicians, are increasingly eager, even desperate, to master the …
BBH Woos The Distribution Channel
According to Ad Age, Miller Brewing Co. has named British-owned Bartle Bogle Hegarty agency of record for its flagship Miller Lite brand, following a competitive review. "They are passionate about the beer business. And, with their previous experience working with the nuances of a three-tier system, we know that they will make great partners as we accelerate the momentum of our flagship brand," said Randy Ransom, …
How Do You Lemon Your Widmer?
Portland's Sasquatch Advertising has unleashed Lemon Your Widemer, a viral video site for its client Widmer Brothers Brewing. The site promotes Widemer's Hefeweizen, a German style beer served with a slice of lemon. …