DPC’s Concrete Jungle

Downtown Partners/Chicago has a minimalist, but well designed web presence. Having said that, I fail to grasp the significance of the darkness their imagery conveys other than polished concrete. I keep thinking Spiderman or some other superhero is going to swoop in, but that doesn’t happen. Rather, a few pigeons make their way across the screen. What’s your take?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.