DPC’s Concrete Jungle

Downtown Partners/Chicago has a minimalist, but well designed web presence. Having said that, I fail to grasp the significance of the darkness their imagery conveys other than polished concrete. I keep thinking Spiderman or some other superhero is going to swoop in, but that doesn’t happen. Rather, a few pigeons make their way across the screen. What’s your take?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.