IPG Plays Matchmaker Again

According to Adweek, holding company IPG is combining two of its “regional” shops, hoping, as it has before, that the arranged marriage succeeds.

In a deal quietly in the works for months, Dallas-based TM (formerly known as Temerlin McLain) will now absorb Seattle boutique Sedgwick Rd.
“We’ve both been regional agencies for a long time,” said Jim Walker, president and CCO of Sedgwick Rd. “What it takes [to succeed] right now are more disciplines, more creativity and more talent.”
The merged agency will have about $460 million in billings and estimated revenue of $54 million. The agency will will operate under the TM name until a more fitting moniker can be finalized.

Other IPG arranged marriages include: Draft and Foote, Cone & Belding; Ammirati Puris Lintas and Lowe; Austin Kelley and Fitzgerald + Co.; Dailey and Suissa Miller; and Long Haymes Carr and Mullen.
[FOOTNOTE] Check out how Sedgwick Rd. describes themselves:

Sedgwick Rd. is the alternative to business-as-usual. We don’t try to solve unique problems with boilerplate answers. We have guts. And we practice what we preach. In 2001 we left the safe McCann-Erickson fold to forge our own IPG brand. The result is a nimble, independently minded agency that embraces change and innovation over doing things the way they’ve always been done.

Have they left “the safe McCann-Erickson fold” to find themselves right back where they started? I’m sure they’d deny it. But they might want to pull that copy off their home page.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.