Stop Projecting Human Qualities On Inanimate Objects

Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won’t really be “lovin’” their meal at McDonalds, doesn’t actually believe Disneyland is “happy” and isn’t under the […]

Whazzup With The Ink?

AdPulp user, Vinny Warren, picked up some glowing press from Lewis Lazare this morning. I wonder if he had to take the reporter to dinner or drinks. Writing about a print and outdoor campaign in support of OfficeMax’s new refillable printer ink-cartridge program, Lazare said: There are few products in the vast pantheon of office […]

While The Valley Wags

Flickr founder, Caterina Fake, thinks it’s not the best time to start a company, especially in the Bay Area. Every night there’s a Mashup get together, or a TechCrunch party, or it’s Tag Tuesday, or SuperHappyDevHouse or SXSW or this conference or that conference. And this stuff is fun. It’s a real community. But all […]

Lurid Content Brings Mad Traffic

According to Technorati, Steve Rubel’s site, Micropersuasion, has 10,733 links from 3,149 sites. I bet there are times—now, for instance—when Rubel wishes there were a link, or two, less. Strumpette, the latest entry into the PR blogging club, came out with all guns firing. In her first post, Amanda Chapel rips Rubel and his employer, […]

Old Guys Get Up To Internet Speed

Deanna Zammit and Eleftheria Parpis of Adweek have put together a funny piece on aging creative leaders, and their various techniques for staying current in today’s digital milieu. “I used to think you could noodle something out on a pad and have someone else execute it on a computer,” said Jeff Goodby, 54, co-chairman at […]

Contribute Something To The Culture

Deborah Morrison, an academic with a storied history of preparing creatives for the ad biz, recently penned an interesting column for Talent Zoo. Her thesis is that creatives often look beyond the brief, to make larger commentary on the society. There’s a solid group of professionals working out there, creating content beyond the simple obligation […]

When “F” Is An “A”

According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an […]

Homeward Bound: An Honest Recollection

Somehow my mom convinced me I was needed at the family reunion, even though I might have known better. So I flew in from Denver and it was one of those glorious Midwestern Saturdays, with startling blue skies dotted by friendly white clouds. At the time, I was reading Jim Harrison’s sequel to Dalva, The […]