Adpulp
Advertising News and Know-How
By David Burn
According to The Wall Street Journal, American firms seeking large piles of cash in China are faced with more than day-to-day business challenges. They're faced with tough moral choices. An unusually dramatic congressional hearing on Yahoo Inc.'s role in the imprisonment of at least two dissidents in China exposed the company to withering criticism and underscored the risks for Western companies seeking to expand …
Continue Reading about Yahoo Brand Tarnished By Informant Role In China →
By David Burn
Reflections of a Newsosaur shares some bad news for the newspaper biz. An ongoing decline in Sunday readership, if unabated, could have a disproportionately greater impact on the already weakened economics of newspapers than a corresponding reduction in daily sales. That’s because Sunday sales historically have generated half of the advertising revenues at most newspapers. I often ask myself what the world is coming …
Continue Reading about Sundays Are For Church And Football, Not News →
By David Burn
Many agencies desire a fast food account. It's a good way to fatten up their bank accounts. Of course, consumers also put on weight when desire for fast food is manufactured. According to A Calorie Counter, the QSR category is peddling a dangerous product—trans fat—in frightening quantities. The writer looked over the nutrition facts of literally every single item from the menus of McDonald's, Burger King, KFC, A&W, …
By David Burn
The U.S. dollar is in trouble. And people with money know it. According to Bloomberg, the dollar has lost 34 percent of its value since 2001 and investors say it will weaken further as home sales fall and the Federal Reserve cuts interest rates. The dollar plummeted to its lowest ever last week against the euro, Canadian dollar and Chinese yuan. It is also the cheapest in 26 years against the British pound. Which is …
Continue Reading about Gisele Scoffs At Our Measly Dollars →
By David Burn
According to Rocky Mountain News, Centex Homes and the Denver Newspaper Agency have screwed up a promotion and caused a family that won a new home great sadness. The article does a poor job of explaining the details of how the promotion went wrong. Apparently finalists in the contest were given a key to the home and more than one key fit the door. The promotion's official rules stated that in the event of a …
Continue Reading about Remove Mud From Face: Award A Second Home →
By David Burn
According to Adweek, Burt's Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed). The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling. Burt's Bees co-founder Burt Shavitz …
Continue Reading about Bees Are Buzzing Off And That’s A Big Problem →
By David Burn
Scott Karp has an interesting (as always) take on the Gray Lady's move to aggregate content not their own. NYTimes.com wasn’t the first traditional media brand to aggregate third-party content — and it certainly won’t be the last. But the New York Times, once considered the national newspaper of record, represented one of the last bastions of the traditional media approach to content, i.e. we produce it ALL …
By David Burn
The New York Times reports on NBC's Green Week, now underway. With all the greenwashing going on, the paper brings a cool eye to the effort, but gives NBC room to explain. “For a very cynical world, this is a very earnest effort,” said Lauren Zalaznick, the president of Bravo Media and head of the NBC Universal Green Council. “We have to leave our world more sustainable than it is right now. If we can use our power …
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