Adpulp
Advertising News and Know-How
By David Burn
Today in Sunday Styles, readers encounter one Charlotte Voisey, a “brand ambassador” at William Grant & Sons, Glenfiddich’s parent company. Turns out, she is responsible for creating a Scotch-laden libation known as "Sweet Solera." A mixture of Glenfiddich 15-Year-Old Solera Reserve, Lillet Rouge, and a winsome dash of caramel syrup, and bespangled with a maraschino cherry, the Sweet Solera is a cousin to a Rob Roy, …
Continue Reading about A 15-Year Old Single Malt Learns To Mingle →
By David Burn
Choire Sicha and two other Gawker editors walked out on Nick Denton late last year. They'd had enough, but enough of what? The New York Times had to find out. ...During a vacation at a house on Fire Island in November, Mr. Sicha decided he’d had enough. He said he resented Mr. Denton’s pressure to produce more mass-appeal content. “I don’t care that top 10 lists perform well on the Internet,” Mr. Sicha said by phone …
By David Burn
The New York Times has an interesting look at the use of text messaging in the college athletics recruiting environment. Desperate to connect with the best players, college coaches have adopted text messaging with zeal, and some athletes have had enough. Beginning in August 2007, the N.C.A.A. banned Division I colleges from using text messaging to recruit athletes, citing complaints from students that the practice …
By David Burn
[via Cubemate] …
Continue Reading about No Fancy Coffee For Ford Truck Drivers →
By David Burn
According to Ad Age, the CondeNet division of Conde Nast has decided to turn its Flip.com business model on its head -- and cut headcount from 18 to two in the process. CondeNet yesterday said its focus for Flip, a 10-month-old virtual scrapbook site for teen girls, would shift to ad-supported Flip applications that run on much more popular networking sites such as Facebook. The move underscores the difficulty …
By David Burn
Scamp posted about Jon Williams, a digital creative taking the helm as ECD at Grey/London. He chose an unusual title for the post: It's No Longer Safe In The Water. The post has generated some interesting commentary, pitting old school TV addicts against the new school. Here's how it starts... At 12:18 PM, rjhayter said… 'Above-the-line-creative' sounds like such a quaint, old-fashioned thing to say, these days. …
Continue Reading about Media Neutrality Comes To The Corner Office →
By David Burn
Agency Spy took note of an original idea from Trumpet in New Orleans. Instead of responding to yet another boring Request for Proposal, Trumpet has issued it's own RFP, but with a twist. Trumpet's RFP stands for Request for Problem. Their hope is that potential clients will submit their marketing problems via this web-based channel. Of course, there's nothing stopping you from also sharing a problem with the …
By David Burn
I've invited three more highly accomplished marketing pros, writers and big thinkers to join the action here. I'm flattered and thrilled that they've all agreed to participate. Please join me in welcoming real journalist Catharine P. Taylor, author, speaker and consultant Tom Asacker and author, speaker and innovation consultant Annette Moser-Wellman to the party. Look for their bylines to appear here in the coming …
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