See the entire series of blanks from Aaron Whelton. …
Ear Deep In Legal
Because I worked on the Coors account and now work on the Camel account, I've long since learned that legal has as much say, if not more say, than the brand managers on the business. Which is why I find it amusing to see Stuart Elliott puzzle over the legalese involved in marketing alcohol. The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl. The video clips that …
Wieden Ain’t Small (A 10-Person Design Firm Is Small)
The Wall Street Journal has a strange way of seeing things sometimes. The biggest independent on the scene, with billions in annual billings, is still small change to the WSJ. …
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So Social
I like what Marshall Kirkpatrick has to say about launching a social network in today's media environment. Social networks have caught on for a reason - they offer functionality that's very useful for a lot of people in many different communities of interest. That said, everyone is wary of copy-cat, roach-motel, me-too social networks. Why not have your cake and eat it too? By framing the extension of your existing …
Scarcity Is for Losers
Ian Rogers, VP Video and Media Applications at Yahoo, spoke at the Creative Artists Agency conference in Aspen recently. Here's a small portion of what he said: There is more opportunity in leveraging the scale of the Web than trying to create scarcity. We’ve all been engaged in many attempts at creating scarcity in digital music and none of them have worked. Meanwhile, others have been leveraging the scale of the …
Longing To Be Elsewhere
Ernie Schenck, executive vice president and creative director at Hill Holliday, explores the tendency in creative people to occupy their minds with thoughts about how much better things are "over the hill and through the trees." We are terrible longers, we ad people. No matter where we are, we long to be somewhere else. Goodby. Wieden. Chiat. If only I weren’t stuck in this sorry ass agency in Davenport, we think; if …
Merging With the Infinite
David Armano is VP, Experience Design for Critical Mass and he has a new theory. He believes we will move from multiple connected touchpoints to infinite touch points. I am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite. Maybe, just maybe—each time we have any interaction with a brand's product or service we'll create a mental …
New Age Philosophy Tapped for New Bank Campaign
"Chase What Matters" are words I might respond to in the right setting. Like at a family dinner. Or at a meeting with my guru. But "Chase What Matters as long as it leads to more money flowing through the bank" is what this says. [via The New York Times] …
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