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A 15-Year Old Single Malt Learns To Mingle

January 13, 2008 By David Burn

charlotte_voisey.jpg
Today in Sunday Styles, readers encounter one Charlotte Voisey, a “brand ambassador” at William Grant & Sons, Glenfiddich’s parent company. Turns out, she is responsible for creating a Scotch-laden libation known as “Sweet Solera.”

A mixture of Glenfiddich 15-Year-Old Solera Reserve, Lillet Rouge, and a winsome dash of caramel syrup, and bespangled with a maraschino cherry, the Sweet Solera is a cousin to a Rob Roy, meaning it’s kin to a Manhattan. That is to say, it comes from a good family.

This new cocktail, born from whims of a creative mixologist, is also pure marketing strategy. It’s about cracking the perception that single-malt Scotches are designed for rich old men to sip, neat or on the rocks, after a round of golf or a corporate merger or both, a stereotype Ms. Voisey is eager to dispel. “Cocktails are supposed to be fun,” she said.

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About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

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